In sheer adversity lies an opportunity. You have to be as humble as resilient to see light at the end of the tunnel. A few weeks ago this house hold brand was struggling to destroy its product to stay above board. Today it is working overtime to reunite its flagship offering with its milling consumers all over India. Maggi, the brand that ruled country’s food palate for three decades, would never have courted an e-commerce platform. Post the clearance to resume sale a humbled Maggi tied up with Snap Deal and 60,000 kits flew off the Net within minutes. Nestle hopefully has learnt its lessons: leadership is a state of mind not just another number. The must win battle for the company is to stay ahead of the curve. Retain consumer trust for all times while embracing innovation as a mission statement.
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